I’m a qualitative evangelist and a practicing mixed-methods researcher who helps clients through actionable, evidence-based recommendations. My work spans health policy, audience, and user experience research because no single method, tool, or approach is the right solution. Rich data is a great place to start, though!

I love answering questions about “Why do people say, think, or do what they do?” Even better, I love using those answers to help people live and work smarter, not harder.

These are some of my favorites.